Pioneering The Possible

Commercial

 

Pioneering The Possible | Workflow

Brand Video

 
 

Brand: AMF1 & CoreWeave

Directors: Paul Trillo & Mowgly Lee

Producer: Douglas Emerson

Produced by Asteria Film Co.

Production Coordinator: CJ Schmidt

Head of Production: Matt Cherchio

Executive Producers: Bryn Mooser, Justin Lacob, Benjamin Michel

Lead 3D Designer: Kyle Watson

Additional 3D Team: Going Banannas

Lead Compositor: Sam Winkler

Additional Compositing: Joel Lava, Katie Reihman Editor: Greg Foltynowicz & Paul Trillo

Assistant Editor: John Landry

Sound Design: Chris Marino

Music: "Seeing Clear Now" by Devault & Griff Clawson

Lead AI Technician: Brad Tucker

AI Technicians: Oszkar Nozek, Yasir Masood, Don Allen Stevenson III, Deepak Chetty, Eric Day, Jahmel Reynolds

LoRA Producer: Kathleen Flood

LoRA Trainers: Minta Carlson, Timothy Bielec

LoRA Captioning: Spencer Shiffman

We partnered with CoreWeave and the Aston Martin F1 Team to create a high-impact campaign for the penultimate Formula 1 race in Las Vegas, building a piece that demanded absolute precision and full brand control at every frame. To meet those standards, we developed a hybrid production pipeline that combined live action, miniatures, 3D animation, VFX, and generative rendering, moving beyond simple text prompts into a fully art-directed AI workflow.


Aston Martin Aramco has both a rich heritage and a fresh perspective – bringing new energy to the sport with a determination to shake up the order and compete at the sharp end. We are all in, and everyone is welcome.

CoreWeave is a cloud purpose-built for scaling, supporting, and accelerating GenAI. We’re a comprehensive platform and strategic partner designed to tackle today—and tomorrow’s—challenges of deploying AI at scale. We manage the complexities of AI growth to make supercomputing accessible and push the limits of what’s possible.

Asteria exists to put studio power in the hands of individual filmmakers.  For most of film history, making a movie required permission - from studios, from financiers, from massive teams and infrastructure.  Asteria believes that era is ending.